If you want people to know about your presence, but how do you go about doing this?
“You need to advertise!”
So, you go online and look up the local stations and publications and you reach out to their advertising departments. You enter the crazy world of many websites, newspaper or any channels and each person you meet with has a “special offer” they can give you; if you commit to a 6- or 12-month campaign.
This is not a bad thing by any means, but how will you know if you’re putting your Money to best use? How do you know if Option A is the same, better or worse than Option B? Unless you have done extensive knowledge on each media outlet, your company’s goals and audience, you probably won’t. This is where a media buyer can be extremely helpful.
We at Hazel Outlook, learn about your business thoroughly, take time to understand your short- and long-term goals and research your target audiences and competitors. Our expertise team spends their time in understanding what your business is all about so they can see the big picture. They also help you determine the most effective methods for communicating your message to the right people in the right place and at the right time.
The major feature of Hazel Outlook is:
- Through knowledge about what is needed to make a successful campaign.
- Centralised management to ensure consistent messaging and branding across all media, and auditing to make sure you get what you pay for.
- A gatekeeper to make sure you’re not bothered with opportunities that are not a good fit
- Negotiating power to get you added value packages for your campaign and to save you money
Our major fortray for advertising has the potential to be effective. However, a skilled team knows how and where to place your advertising in order to maximise effectiveness. Media buyers can add a great deal of value to your business.